My name is André Dubreuil and I am a User Experience Designer and Strategist who strives to envision and create meaningful, enjoyable, and effective experiences for clients and consumers.
The experience strategy is what guides me through the different phases of a project. My approach offers a concrete way to create and discuss experience strategy while I establish a comprehensive understanding of the client's business model and services in order to understand how the relationship with the various customer segments is articulated.
The gathered information is then used to define the outline of the experience for the short, medium and long term.
An effective experience strategy must solve business problems, identify gaps in the process, and consider a great variety of factors for reaching and engaging customers through meaningful and valuable experiences. To do so effectively requires that five core principles be held as a foundation behind all research, discovery and design endeavours.
People are at the center of the process, products and services should be analyzed from and extended beyond the customer’s viewpoint to include the experience of stakeholders and the business.
All stakeholders who are part of a system or a service should be involved during the design and delivery process.
The various elements and processes of a service organization should be considered and aligned for optimal service delivery.
Services should be represented as series of instantiations picturing a complete and articulated vision of how they will work, be perceived and improve the customer experience.
The entire environment or ecosystem of a service should be considered and taken into account, not just a single moment, service encounter, or experience stage.