CX Strategist, UX Designer, Information Architect, Web Designer, Front-End and Back-End Developer, I have taken many roles and worn many hats, which have given me a well-rounded understanding of design principles, techniques and best practices.
The experience strategy is what guides me through the different phases of a project. My approach offers a concrete way to create and discuss experience strategy while I establish a comprehensive understanding of the client's business model and services in order to understand how the relationship with the various customer segments is articulated.
The gathered information is then used to define the outline of the experience for the short, medium and long term.
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